Use keyword tools such as Google Trends and the Google Ads Keyword Planner to identify popular keywords and their synonyms.Pick 1–2 main words that describe your video and feature them prominently in both your description and title.Insert the most important keywords at the beginning of your description.

Include an overview of your video using natural language-not just a stream of keywords.

It has a handy list that guides you through the steps to a successful video description: Youtube has some great resources on the Youtube Creator Studio which is a resource that is always updated with current information. So, matching what your video is about with the intent of your customer is going to be really important for getting your video visible in search results. We know that the most common types of search intent include informational, commercial, navigational, and transactional. Understanding the search intent of your audience is the first step. Google search-search suggest, people also ask, related searches, and more!.You can use the same keyword research tools you’d use for PPC or SEO, like Do your keyword research, and unless you can compete with really competitive terms, pick keywords that can get you volume, but are less competitive. So, finding ways to diversify yourself and your offering is crucial. New competitors, new products, new services-everyone is fighting for the top spots. SERPs are getting more competitive every month. Here are eight steps to improve your YouTube SEO to drive more traffic and video views. Doing this will not only improve your video watch time, but also get your customers’ attention, and help you further down the line with things like YouTube remarketing. You can combine your SEO and video strategy to help supercharge your marketing in a pretty straightforward and simple way. 8 simple YouTube SEO tips to rank higher in search In this blog, I’m going walk you through exactly how you can drive traffic to your YouTube videos using some simple SEO tips. The focus is on providing the user with the very best experience possible, and YouTube video search results have now been combined with Google search results to simplify how people search. Search engines like YouTube and Google use the same fundamentals in their algorithms for website and video ranking.

Youtube video seo